Promotion of a regional brand - Muzeum Sztuki in Łódź

Duration: 01/08/2013 – 31/08/2014

The project is financed by the Regional Operational Program of the Lodzkie Region under priority axis III: economy, innovation, entrepreneurship.

Measure III.2: Increasing innovation and competitiveness of enterprises, MARKETING AND PROMOTION OF REGIONAL AND LOCAL PRODUCTS AND BRANDS.

Total value of the project: PLN 1,201,430

Amount of funding from ERDF: PLN 827,400

In August 2013, the Muzeum Sztuki in Łódź started the project "Promotion of the regional brand - Muzeum Sztuki in Łódź - modernity and tradition". It concerned the marketing and promotion of regional brands, identifying products and services on the basis of which a strong regional brand can be built related to the process of building the region's identity. All media relations tools and activities selected for the campaign were adapted to the museum's calendar of events and were based on the program implemented by the institution. The project ended on August 31, 2014.

The project included tasks related to: implementation of an integrated promotional campaign based on precisely selected tools and development and implementation of a media relations action plan, which provided significant support in the campaign and allowed the achievement of the project's goals. The campaign was integrated, which ensured multi-channel communication and guaranteed the fulfillment of the project's strategic assumptions.  

Project co-financed by the European Union from the European Regional Development Fund European Funds for the development of the Łódź region.